Washington state’s annual travel planner/guide
This is the time of year when the state Tourism office is gearing up to do its annual directory. A reminder: There are two distinct directories being put out. The one published by Washington State Tourism, which is called ‘The Washington State Travel Planner,’ is the one which is sent to people who inquire about our state through the Tourism’s 800 phone number or website. It is also used by state Tourism as they travel throughout the states, Europe and Japan marketing the region.
The other book, called the Washington State Visitors Guide, is put out by the Washington State Hotel & Lodging Association and is available through that association’s website. Both books are distributed to visitors bureaus throughout the state.
Because we believe that the state’s own book is the best value for our dollars, the VIsitors Bureau places its ads in the Travel Planner and not the Visitors Guide. While each of you needs to make your own decision and some of you have the funding to advertise in both directories, please remember that your placement in the Travel Planner guarantees that your business will be accessible to all the potential visitors reached by Washington State Tourism. That site, www.experiencewa.com, sees over 3 million discreet visitors annually. It’s a bargain in advertising!
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